Understanding the Role of Chief Revenue Officer (CRO)
A Chief Revenue Officer (CRO) brings experienced revenue leadership to organizations that need stronger alignment across marketing, sales, customer growth, and business development without adding a full-time executive. They help connect strategy, teams, systems, and performance around a clearer path to sustainable revenue growth.
Growth Strategy
Build a clear revenue strategy that connects business goals, market opportunities, customer needs, and growth priorities.
Team Alignment
Bring sales, marketing, and business development into better alignment so teams are working toward the same revenue goals.
Revenue Systems
Strengthen the processes, reporting, technology, and accountability needed to improve performance and scale revenue more effectively.
What's the Difference Between a CRO and CMO?
Chief Revenue Officer (CRO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
A CRO takes a broader view of how revenue is generated, where growth is getting stuck, and what needs to change across teams, systems, and strategy to improve performance.
- Revenue strategy and growth planning
- Sales and marketing alignment
- Lead-to-revenue conversion
- Sales process and pipeline performance
- Revenue forecasting and reporting
- Pricing and market expansion opportunities
- Customer retention and lifetime value
- Revenue operations, systems, and accountability
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
A CMO is focused more specifically on building and leading the marketing function, improving the organization's reach, demand, and turning marketing investment into measurable growth.
- Marketing strategy and brand positioning
- Demand generation and lead generation
- Paid media and digital marketing
- Content, SEO, and social media
- Campaign planning and execution
- Marketing team and agency oversight
- Customer acquisition strategy
- Marketing performance and ROI
Fractional CROs at Krohn Advisory Group
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Fractional CRO | CMO
Strategic Sales, Systems & Organizational Design
Elizabeth is an award-winning entrepreneur with more than 20 years of experience in revenue growth, marketing leadership, sales strategy, organizational design, and business transformation.
Her background includes executive and advisory work with organizations navigating
Fractional CRO | CMO
Strategic Sales, Systems & Organizational Design
Elizabeth is an award-winning entrepreneur with more than 20 years of experience in revenue growth, marketing leadership, sales strategy, organizational design, and business transformation.
Her background includes executive and advisory work with organizations navigating growth, restructuring, market expansion, and changing revenue needs. Having spent many years building and leading businesses, Elizabeth approaches fractional leadership from the perspective of an operator.
Her work focuses on helping organizations understand where revenue is being lost or limited, then aligning sales, marketing, systems, teams, and accountability around a stronger path to growth.
Elizabeth is located in Florida and has worked alongside revenue leaders, including Harvey Mackay and GE global executives. She's also been featured in The Silicon Review and MarTech Outlook for her work in sales and marketing, and is a requested national speaker.
Areas of Focus: Revenue Strategy • Sales & Marketing Alignment • Fractional CRO Leadership • Fractional CMO Leadership • Systems Development • Organizational Design
LW Myers
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Fractional CRO | CDO
Sales, Business Development and Partnerships
Lyle is an experienced growth and development executive with a background spanning revenue strategy, franchising, business development, partnerships, and new venture creation. His work includes helping organizations identify new growth opportunities, build scalable developme
Fractional CRO | CDO
Sales, Business Development and Partnerships
Lyle is an experienced growth and development executive with a background spanning revenue strategy, franchising, business development, partnerships, and new venture creation. His work includes helping organizations identify new growth opportunities, build scalable development models, and create the partnerships and infrastructure needed to expand into new markets.
Having led development and growth initiatives from inside organizations, Lyle approaches fractional leadership with a strong operator mindset. His work focuses on turning growth opportunities into executable plans—whether that means developing a franchise strategy, launching a new business concept, expanding a brand footprint, strengthening the sales function, or building strategic partnerships that accelerate growth.
Lyle brings particular expertise in franchising and new ventures, helping leadership teams evaluate opportunities, structure growth initiatives, and move from concept to execution.
Areas of Focus: Franchising • New Ventures • Business Development • Revenue Growth • Strategic Partnerships • Market Expansion
Eric Lebowitz
Elizabeth Krohn, MBA
Eric Lebowitz
Fractional CRO | COO
Revenue Operations and Executive Strategy
Eric is an experienced RevOps and systems strategy leader with a background in building operating structures that help organizations scale more effectively. His work focuses on connecting sales, marketing, operations, technology, data, and leadership into a more unified business
Fractional CRO | COO
Revenue Operations and Executive Strategy
Eric is an experienced RevOps and systems strategy leader with a background in building operating structures that help organizations scale more effectively. His work focuses on connecting sales, marketing, operations, technology, data, and leadership into a more unified business ecosystem.
With a strong emphasis on RevOps and systems infrastructure, Eric helps companies identify where disconnected systems, unclear ownership, inconsistent processes, or limited visibility are slowing growth. He works across the full revenue and operational lifecycle to improve how information moves, how teams collaborate, and how leadership measures performance.
Eric’s approach is centered on creating structure across the entire organization rather than optimizing one department in isolation. From CRM and reporting architecture to workflow design, forecasting, accountability, and cross-functional operating models, he helps leadership teams build the systems needed to support stronger execution and sustainable growth.
Areas of Focus: Revenue Operations • Systems Architecture • Process Design • Sales & Marketing Operations • Data & Reporting • Executive Strategy