Understanding the role of Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) brings experienced marketing leadership to organizations that need stronger strategy, brand direction, customer acquisition, and marketing performance without adding a full-time executive. They help connect business goals with the right positioning, teams, channels, systems, and measurement to build sustainable growth and a stronger market presence.
Strategy
Align marketing priorities, budgets, channels, and campaigns around clear business goals and measurable growth.
Positioning
Strengthen how the organization is presented and differentiated so the brand remains relevant and competitive.
Performance
Improve team structure, systems, reporting, agency management, and execution to drive stronger marketing results.
What's the Difference Between a CMO and CRO?
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
A CMO is focused more specifically on building and leading the marketing function, improving the organization's reach, demand, and turning marketing investment into measurable growth.
- Marketing strategy and brand positioning
- Demand generation and lead generation
- Paid media and digital marketing
- Content, SEO, and social media
- Campaign planning and execution
- Marketing team and agency oversight
- Customer acquisition strategy
- Marketing performance and ROI
Chief Revenue Officer (CRO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
Chief Marketing Officer (CMO) Responsibilities
A CRO takes a broader view of how revenue is generated, where growth is getting stuck, and what needs to change across teams, systems, and strategy to improve performance.
- Revenue strategy and growth planning
- Sales and marketing alignment
- Lead-to-revenue conversion
- Sales process and pipeline performance
- Revenue forecasting and reporting
- Pricing and market expansion opportunities
- Customer retention and lifetime value
- Revenue operations, systems, and accountability
Fractional CMOs at Krohn Advisory Group
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Fractional CMO | CRO
Strategic Sales, Systems & Organizational Design
Elizabeth is an experienced Fractional CMO and revenue strategist with more than 20 years of experience helping organizations grow, reposition, and navigate change. Her work spans marketing, revenue strategy, brand, customer acquisition, organizational growth, and execut
Fractional CMO | CRO
Strategic Sales, Systems & Organizational Design
Elizabeth is an experienced Fractional CMO and revenue strategist with more than 20 years of experience helping organizations grow, reposition, and navigate change. Her work spans marketing, revenue strategy, brand, customer acquisition, organizational growth, and executive leadership.
She works with leadership teams to identify what is actually limiting growth and then build a clearer strategy around market position, customer demand, revenue opportunities, and business priorities. Rather than focusing on one channel or function, Elizabeth looks across the broader organization to understand how marketing, sales, customer growth, and leadership decisions are affecting overall performance.
Her strength is helping organizations make better strategic choices about where to invest, what to prioritize, and how to align teams around a more sustainable path to growth. She is especially effective with companies navigating expansion, transition, stalled growth, changing customer behavior, or a need to rethink how they go to market.
Areas of Focus: Fractional CMO • Revenue Strategy • Growth Strategy • Brand Positioning • Go-to-Market Strategy • Customer Acquisition • Demand Generation • Executive Strategy
Eric Lebowitz
Elizabeth Krohn, MBA
Elizabeth Krohn, MBA
Fractional CMO | COO
Revenue Operations and Executive Strategy
Eric is an experienced Fractional Chief Marketing Officer with a strong focus on marketing systems, structure, operations, and performance. Rather than approaching the CMO role primarily from a high-level brand or creative perspective, his strength is building the infrastructure
Fractional CMO | COO
Revenue Operations and Executive Strategy
Eric is an experienced Fractional Chief Marketing Officer with a strong focus on marketing systems, structure, operations, and performance. Rather than approaching the CMO role primarily from a high-level brand or creative perspective, his strength is building the infrastructure that helps marketing teams operate more effectively and scale with greater consistency.
His work focuses on connecting marketing strategy with the systems, processes, technology, reporting, and accountability needed to execute it well. Eric helps companies identify where disconnected platforms, unclear ownership, inconsistent workflows, weak reporting, or limited operational discipline are creating friction inside the marketing function.
As a systems-focused Fractional CMO, Eric works across CRM structure, marketing operations, campaign workflows, lead management, reporting architecture, data visibility, team processes, and cross-functional alignment. His goal is to create a stronger marketing operating model that gives leadership better visibility into performance.
Areas of Focus: Fractional CMO • Marketing Operations • Marketing Systems • CRM Strategy • Process Design • Data and Reporting • Lead Management • Performance Measurement • Cross-Functional Alignment