K-12 & Higher Education Support Services
Strengthen enrollment and build community
Institutions are facing growing pressure to attract the right students, improve enrollment performance, and communicate their value in an increasingly competitive market. We help colleges and universities strengthen enrollment strategy, marketing, positioning, and executive decision-making.
We're Invested In K-12 and Higher Education
A Note From Our Founder
Education has always mattered to me personally. Long before I was advising organizations or leading businesses, I was volunteering at and working with schools - seeing firsthand the impact that educators, administrators, and strong learning environments can have on a student's life.
Years later, that experience still shapes how we approach education at KAG. We understand that educational organizations aren't simply businesses - they're responsible for students, families, educators, and communities, often while navigating enrollment pressure, changing technology, limited resources, workforce challenges, and growing expectations.
That's why our work in education goes beyond improving operations or increasing revenue. We help institutions build stronger organizations behind the mission - creating the strategy, systems, leadership structures, marketing, and operational capacity that allow their people to focus on what matters most.
Because when an educational organization is stronger, it has a greater opportunity to serve the people depending on it.
Elizabeth Krohn
Founder, Krohn Advisory Group
Services We Provide for Education
Executive Fractional Leadership
We provide fractional and advisory leadership to support institutions during periods of growth, transition, restructuring, or increased organizational complexity.
Enrollment Strategies
We help institutions strengthen recruitment, enrollment, and retention by improving the student journey, communication strategy, systems, and overall enrollment performance.
Student Experience & Retention
Student Experience & Retention
We help institutions improve the student experience from first inquiry through completion by identifying gaps in communication, service, technology, and internal processes.
Digital Marketing & Brand
Cross-Campus Program Expansion
Student Experience & Retention
We help institutions modernize marketing through stronger brand strategy, digital campaigns, CRM, automation, content, and more connected enrollment communications.
Organizational Effectiveness
Cross-Campus Program Expansion
Cross-Campus Program Expansion
We work with leadership teams to improve organizational structure, operational efficiency, cross-functional alignment, and the systems needed to support institutional goals.
Cross-Campus Program Expansion
Cross-Campus Program Expansion
Cross-Campus Program Expansion
We help colleges and universities evaluate and develop new opportunities, including online programs, adult education, partnerships, and other sustainable revenue opportunities.
What Educators Have To Say About Us
Heather Falk
Laurie Micali
Heather Falk
Director of Student Life & Culture
"KAG equipped our team with the knowledge they needed to push through challenges and find the answers to help them grow professionally. She has a true growth mindset and has made a significant impact in my leadership abilities."
Rachel Moses
Laurie Micali
Heather Falk
Chief Communciations Officer, Higher Education
"Beth creates clarity from complexity and has a remarkable ability to connect big-picture strategy to ideas that actually move organizations forward. Her confidence and curiosity elevate the team, sharpen performance, and turn ideas into results. Working with Beth makes you better at what you do."
Laurie Micali
Laurie Micali
Laurie Micali
Director of Online Learning
"With a blend of analytical insight and creative vision, they consistently delivered fresh approaches for our school that strengthened our brand presence and helped us foster new growth."
Accelerating Growth for Global Online Academy
Building the people, strategy, and channels needed to scale.
The Challenge: A global online school and curriculum publisher had reached a point where its growth ambitions had outpaced its commercial infrastructure. The organization needed a stronger go-to-market strategy, an experienced marketing and sales function, a more effective approach to distributor development, and greater accountability around promotional and event investments.
The Solution: Providing VP-level marketing and revenue leadership, we redesigned the organization’s go-to-market approach across marketing, sales, pricing, promotions, distribution, and events. We built and trained a 14-person marketing and sales department from the ground up, revamped and deployed a multi-million-dollar distributor development strategy, and introduced a more disciplined approach to measuring event performance and return. Restructuring pricing and promotional strategy helped drive 30% year-over-year revenue growth, while the new event model generated 3x the previous ROI and created a stronger foundation for continued domestic and international growth.
Bottom-Line Results
- National & regional marketing programs developed
- Increase in YoY growth by 30% for online academy
- New marketing and sales CRM/CMS technology deployed
- 14 newly hired and trained marketing professionals onboarded and deployed