Wise Counsel Changes Everything
Advisory and support services for leaders that want to become more than they are today.
Every Leader Needs A Trusted Advisor
The greatest responsibility of leadership isn't having all the answers—it's making wise decisions for the people and mission you've been entrusted to lead. At Krohn Advisory Group, we come alongside leaders as a trusted advisor, providing perspective, accountability, and strategic counsel that strengthens leadership, develops people, and advances the mission.
People First
Healthy organizations begin with leaders who value, develop, and invest in people. When people thrive, teams grow stronger, cultures become healthier, and missions move forward.
Purpose Driven
Every organization exists for a reason, and every decision should move that mission forward. We help leaders gain clarity, align priorities, and make strategic decisions that keep the mission at the center of everything they do.
Progress Focused
Every meaningful mission requires forward momentum. We help leaders transform vision into action, overcome challenges, and make intentional decisions that create lasting progress.
Industries We Excel In
Consumer Services
Consumer Services
Consumer Services
From home services to wellness, personal care, and other service-based brands, consumer companies compete on both visibility and experience. We help organizations strengthen their market position, customer acquisition approach, increase retention, revenue performance, and build the operational foundation needed to grow and scale.
Higher Education
Consumer Services
Consumer Services
Helping colleges, universities, and education organizations strengthen enrollment, marketing, operations, and the student experience. We bring strategic and operational expertise to organizations navigating growth, changing student expectations, digital transformation, and an increasingly complex higher education landscape.
Franchising
Consumer Services
B2B Technologies
Successful franchise growth requires a strong brand, a proven business model, and consistency across every location. We work with franchisors, franchisees, and emerging franchise concepts to strengthen marketing, franchise development, revenue strategy, customer acquisition, operational systems, and the infrastructure needed to scale.
B2B Technologies
Tourism & Hospitality
B2B Technologies
From SaaS and technology companies to government contractors and B2B service providers, complex offerings require a clear path to market. We help organizations sharpen positioning, develop go-to-market and revenue strategies, build strategic partnerships, and create the marketing and operational structure needed to scale.
Tourism & Hospitality
Tourism & Hospitality
Tourism & Hospitality
With tourism driving a significant part of the economy, hotels, attractions, restaurants, vacation businesses, and recreation companies face intense competition and demand. We help organizations strengthen their market presence, improve customer acquisition and retention, develop partnerships, and identify opportunities to generate more consistent revenue.
Professional Services
Tourism & Hospitality
Tourism & Hospitality
Expertise may win the work, but strong positioning, relationships, and a well-run business create sustainable growth. We help consulting firms, financial services companies, legal practices, agencies, and other professional service organizations strengthen business development, marketing, revenue strategy, client experience, and the operations behind it.
Whenever you see a successful business, someone once made a courageous decision.
Peter Drucker
Meet the Founder
I founded Krohn Advisory Group on a simple belief: the quality of an organization will never consistently exceed the quality of its leadership.
Over the past two decades, I've had the privilege of serving organizations across higher education, consumer services, technology, and other businesses leading GTM strategy, organizational transformation, executive initiatives, and leadership development. Those experiences reinforced something I've seen time and time again: the greatest challenge leaders face isn't a lack of intelligence or capability. It's the absence of trusted counsel and solutions that actually move the needle.
I created Krohn Advisory Group to change that.
Our work is rooted in partnership, guided by practical experience, and driven by a commitment to help leaders make wise decisions, strengthen their people, and confidently advance their mission. Whether serving as a trusted advisor, fractional executive, or program leader, our purpose remains the same: to help leaders build healthy organizations and create lasting impact.
Elizabeth Krohn, Founder & CEO
Client Testimonials
Lyle Myers, Chief Development Officer (Franchising)
Lyle Myers, Chief Development Officer (Franchising)
Lyle Myers, Chief Development Officer (Franchising)
"Beth is one of the best executives I've had the pleasure to work with in my 30+ year career. I highly recommend her due to her strategic vision, proven leadership, and exceptional ability to drive impactful strategies that align with business objectives."
Megan Jerrelle, CEO & Founder (Consumer Services)
Lyle Myers, Chief Development Officer (Franchising)
Lyle Myers, Chief Development Officer (Franchising)
"I can’t say enough incredible things about Beth. She's truly the real deal. Her kindness, integrity, and passion for business shine through in every conversation. She’s the full package: brilliant, insightful, witty, and genuinely a phenomenal human."
Steve Sargent, CEO & C12 Chair (Higher Education)
Lyle Myers, Chief Development Officer (Franchising)
Steve Sargent, CEO & C12 Chair (Higher Education)
"Beth is an extraordinary and highly effective individual who successfully leads in all directions. Her high level of emotional intelligence coupled with a unique ability to strategize and implement plans quickly is an enormous asset"